The hurricane missed Four Seasons Nevis Villas. But we still had to rebuild their marketing.
It happened rather quickly. One minute Nevis was a West Indies paradise of white-sand beaches, lush vegetation and tranquil waters and the next, well, it wasn’t. Hurricanes will do that. And Hurricane Omar did. When it finally checked out, it left the core Four Seasons Resort Nevis in shambles and temporary closed. But while Four Seasons began the process of meticulously rebuilding the resort even beyond its pre-Omar awesomeness, the Residences at Nevis, a separate profit center and business had its own problems. Built on higher ground and largely untouched by the storm, there were now also largely uninhabited, collateral damage in the storm’s story.
Our client came to us for a cost-effective solution, something that would show guests that the residence villas on the island were not only still open but were also the same beautifully appointed homes with stunning views and every conceivable amenity. After pondering the issue for a short time, our insight was that without seeing, there would be no believing. So we created for Nevis Estate Villas a custom microsite designed around one thing. Incredible photography. Full-screen, vivid and colorful. And asked people only one thing. Wouldn’t they like to call an island like Nevis home? Turns out, they would. And like vegetation after a Caribbean hurricane, Nevis Villas are already back in a big way.
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