Mayakoba. Or what happened after the snake bit our video guy.

“Can we find the snake that bit him so we know if it’s poisonous?” Once upon a time there wasn’t a luxurious billion-dollar resort called Mayakoba on Mexico’s Riviera Maya. There weren’t lush canals with electric boats ferrying guests to the Fairmont, Rosewood or Banyan Tree resorts. Or to their own luxurious private villas, spas or the beach club. There was, to put it plainly, a bunch of equipment, engineers, laborers, big piles of dirt and a whole lot of jungle. And a blank page for their story and identity. Our challenge: help market this luxury destination to investors and consumers well before it was built. So there we were in the middle of it, using loud English, bad Spanish and bizarre hand gestures to tell the workers what the snake that the video camera guy thought had bit him looked like.

As we tell all clients, we are a full-service agency, and our work for Mayakoba included branding, identity, photography, video, advertising, website, online display and road show materials that were a quantum leap beyond floor plans—pre-creating the experience in the minds of investors whose contributions helped make Mayakoba the tremendously successful luxury destination that it is today. We also tell clients that our expertise in travel now includes the knowledge that the brownish-green snakes are the real dangerous ones, not the brown one we crossed paths with. The crocodiles, well that’s a story for another blog. Take a look at our introductory investor video.