What could be better than a perfect summer day? The Four Seasons of Summer.
Take the perfect summer moment. Put it on steroids. Then imagine it becoming even better. What lies beyond that? Welcome to the Four Seasons of Summer. The time with friends and family. The cuisine done perfectly. The cold drink in your hand. The amenities surrounding you. The service beyond compare. Whatever you wish to do—or not do—all in an amazing, out of this world setting. We created our Four Seasons of Summer campaign to help make a good season for Four Seasons Hotels and Resorts even better.
Together, our experiential online stories wove a tale of how summer at Four Seasons is summer taken to the nth degree. Compelling video content created desire all on its own, and was linked into a digital ecosystem optimizing search and response that encompassed Four Seasons online magazine, the Four Seasons website, YouTube, Twitter, Facebook and email blasts. All our work integrated to lead customers first to the magazine, and ultimately to book. The result was a summer promotion that went beyond even Four Seasons expectations. It worked well and it worked fast, so fast that one customer actually called in immediately after seeing our dolphin sanctuary video to book a vacation at that resort for himself and his family.

Stephen Dedalus
05.10.11