The nation saw a financial crisis. We saw an online opportunity for Best Western.
Remember when the sky was falling? Hour after drawn-out hour of Congressional testimony on C-Span, covered by CNN, ABC, NBC and LMNOP. With Senators piling on to lambaste cringing executives from companies like Morgan Stanley and AIG for their high-spending ways and lavish company offsites? As national agency of record for Best Western, we saw past the drama and saw an opportunity for a new product of theirs called Business Plus, which had precious little money in their marketing budget. We proactively went to our clients and the Business Plus product manager with the idea for this online video take-off of the Senate hearings. They enthusiastically embraced the concept, and we quickly shot and edited this video for YouTube and Facebook and sent it on its way into the digital ecosystem. Tens of thousands of views later, Business Plus had gotten a ton of publicity and awareness for the price of a print ad or two. It was not just a fun project for the agency, it was even more fun for many of our employees who filled all roles around the two professional actors in the video. They’re good, huh?
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