The real Most Interesting Man in the World. And his new Residence Club.
He was born while his parents were traveling. On safari. He was the first man ever to motorbike the 5,000 miles between Kenya and Cape Town. At age 16. He played polo in England. As Captain. Of a team that included The Prince of Wales. He turned an old truck and his mother’s sterling ice bucket into the world’s legendary safari and adventure outfitter, Abercrombie & Kent. His clients include Bill Gates and Oprah. He is Geoffrey Kent. And now Geoffrey wanted to offer his own destination club. Luxurious villas and residences in exciting and exotic places around the world, without the hassles of ownership.
We were to name, position and help market this concept to high-net-worth clients and customers. To distance it from Abercrombie & Kent adventures, the name Abercrombie & Kent Residence Club was chosen. To differentiate it from competitors through the benefits of its unique equity based ownership model, the positioning Own The Extraordinary was created. And on shoots in the Dominican Republic, Wyoming and other exciting locales, we shot the photography and wrote the material behind beautifully designed advertising, direct response, sales materials and online experiences.
Work that has helped them engage and capture high-end members and capture Departures magazine Annual Luxury Marketing Achievement Award as well. Check out the video interview we shot with Geoffrey.
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