Bill Watson

Prism Partnership

Bill is one of ISM’s visionaries in residence. As the head of ISM’s affiliated consulting and strategic planning practice, Bill doesn’t just know the inner workings of the travel business. He helped create them. Before joining ISM, Bill served as Chairman and co-founder of THISCO, which in 1988 created a way to unite the entire travel industry’s distribution channels. It’s been a backbone of the marketplace ever since. His work there was cited by Don Tapscott in his book, “The Paradigm Shift,” as one of the top ten examples of the visionary thinking required for success in today’s world of electronic marketing.

Bill has held positions as COO and Executive Vice President for Best Western International, Vice President of ITT Sheraton and Vice Chairman of Pegasus Systems. He’s also served on the Boards of MICROS Systems, Passkey and TLX.

Bill Watson