Barry Frechette

Director of Creative Services

Every agency has a guy who gets things done. For ISM, that guy is Barry. With nearly 20 years of production experience, Barry has managed everything from multi-million dollar TV campaigns, to full-blown interactive experiences, to an agency takeover of a downtown city block. Now he spends his time leading his team in developing and implementing creative solutions for all of ISM’s clients.

Before ISM, he was Vice President at Boston digital shop Oasis, making things happen for clients like Titleist, FootJoy and AMF. Barry has also held similar roles at Arnold and the former Ingalls, Quinn & Johnson for brands including McDonald’s, Royal Caribbean International, ESPN, Gillette and The American Legacy Foundation. Over his career, his work has received over 90 industry honors including CLIO’s, Effies and Webby Awards, as well as two Emmy nominations with one Emmy win. 

Barry Frechette