Intrapromote and ISM link up to bring Gowalla to Four Seasons California hotels
There’s the perfect California day. And then there’s the perfect California day brought to you by Four Seasons Hotels and Resorts. Partnering with Intrapromote, we created highlighted itineraries that guests could check into on their mobile devices during their visit to any hotel featured in our California Collection promotion. Think of it as a digital concierge who knows all the best places to go and things to do in the surrounding area. After a guest visited a spot or tried a suggestion, they could just show their cell phone back at the hotel for a spa or dining credit.
Throughout the promotion period, we offered additional tips and destination insights on Facebook and Twitter and encouraged guests to do the same, leading to an additional 260,000 Facebook impressions, another 507,000 unique Twitter impressions, and an impressive digital boost to the Four Seasons bottom line. See more work.