At 2:50 p.m. on Monday, April 15, the first bomb exploded at the Boston Marathon, just two short blocks from my Boylston Street office. Our city was instantly plunged into a situation filled with tragedy, anger, confusion and sadness, and we became the latest destination to be jolted by the misguided acts of others. As everyone’s attention shifted to the horror that was unfolding, it was startling to experience how marketers continued to sell to me, despite the crisis that engulfed me and my city.
We are the agency that gets
where travel is going.
We have all lived or worked around this 8 block stretch of Boylston Street for the better part of 20 years. It’s been home to our meeting rooms and our playgrounds. It’s been here for our highest highs and one week ago, our lowest lows.
Whole Foods Market has never been your typical grocery store chain. Its focus has been not only on natural products but also very much on health and wellness. It has skillfully morphed itself into a lifestyle brand, and now it’s turning to travel as the latest strategy to connect with its consumers on a deeper and more emotional level.