Blog 05.14.12
Photo Nights Boston: Project Yourself
Last Thursday marked Photo Nights Boston's first milestone; the reveal of their brand identity.
We are the agency that gets
where travel is going.
Blog 05.07.12
TripAdvisor: Great Enabler Or Evil Empire?
After I wrote my last Marketing:Travel column addressing the debate over whether or not hotels should link to the TripAdvisor site, I got an email from Adele Gutman Milne, vice president of sales & marketing for HKHotels in New York City. For her, there is no debate—of course, you link to TripAdvisor. Her four hotels are all ranked in the top 10 when you search New York City and, for her, TripAdvisor is definitely the great enabler. It’s given her small collection of hotels an enormous amount of visibility and that has translated into bookings. Lots of bookings.
Blog 04.10.12
Posting Peer Reviews On Your Website: A New Debate
The debate over how best to handle peer reviews on hotel websites continues to rage. While there is now growing consensus for hotel brand websites to allow guests to view customer feedback, the debate has shifted to what sources make this data believable and to what degree do hotels curate the feedback to screen out false information or negative issues that have long been remediated without changing the authentic tone of the reviews.
